The NSW Keep Our Mob Safe campaign was initiated to keep Aboriginal people healthy because, without specific consideration and preparedness, Aboriginal people are at greater risk of COVID-19 infection.
The music video, One Point 5, was developed under this campaign as an innovative method of engaging the hard-to-reach younger audience.was developed under this campaign as an innovative method of engaging the hard-to-reach younger audience.
Its timely production, ahead of the anticipated mask-wearing health advice, was a result of all partners demonstrating NSW Health’s CORE values.
Transcript - One Point 5 - A COVID-19 Anthem for Aboriginal Young People